Good Wool by Theory
Theory launched a collection of sustainable wool pieces, branded as 'Good Wool' during my time as a designer there. Our design challenge was to pair scenic imagery from the Tasmanian farm where the wool came from with tailored suiting studio shots. We needed to carry the iconic Theory branding through every asset while also introducing a new line of product to consumers. The result showcased the tension between hard and soft and natural and manmade.
Role
Lead Designer
Sector
Fashion
PROJECT CREDITS
Creative & Art Direction: Jane Herman | Lead designer: Lauren Subers
Want to chat?
Phone: 215-692-0837
Email: laurensubers@gmail.com
© Lauren Subers 2024