Nice to meet you.
Hailing from the city of Brotherly Love and currently residing in New York City, I am a seasoned Creative with an unparalleled passion for bringing brands to life through innovation and strategy. With an extensive background at top retail brands like Saks Fifth Avenue, Theory and Lafayette 148, I have established myself as a visionary leader, working tirelessly to use compelling creative to bring business objectives to life.
For me, creativity isn't just a craft; it's a catalyst for success. Armed with a keen understanding of brand identity and market dynamics, I fully immerse myself in a brand, leveraging the power of creative expression to propel their businesses forward. Whether it's shaping compelling brand narratives, crafting captivating visual experiences, or devising cutting-edge marketing campaigns, I consistently deliver solutions that resonate with audiences and drive tangible results.
However, compelling campaigns are just the result of a powerhouse team. Leading a large creative team of designers, writers, editors, project managers and producers is where I thrive. Additionally, I bring a stable of industry-leading photographers, stylists, hair and makeup artists, animators, and more to each role I'm in. My ability to inspire and motivate others has been instrumental in fostering environments where creativity flourishes, ultimately leading to the realization of ambitious visions.
The reviews are in...
"Lauren is by far the most talented creative director I have ever worked with. Aside from her aesthetic eye and sheer talent, she is a fantastic leader. Lauren is always willing to tackle ANY problem, form a new streamlined process, embrace change and laugh through chaos. She asks the tough questions and backs her creative work with data, facts and insights. She moves through life and work with grace and class. I would consider her to be a must-hire for any brand or company -- the most ideal addition to your creative team you could possibly get."
-Laina Pisano, Senior Brand Manager, TULA Skincare
"Lauren is not only smart she is decisive. Lauren is creative, a quick thinker and knows what she wants. It is a pleasure working with Lauren. Lauren’s taste is impeccable and is a team player. Her design skills are also impressive as well as her ability to problem solve under pressure. Lauren is quite the talent. I would work with Lauren on any project big or small."
-Josette Lata, Owner Josette Lata, Inc.
"Lauren is the kind of creative director who elevates everything she touches. Her ability to lead teams with clarity and vision while fostering an environment of collaboration and innovation is unmatched. She not only brings a strategic, big-picture mindset to projects but also has an impeccable eye for detail that ensures every creative decision is purposeful. Whether shaping brand identity, driving campaign storytelling, or mentoring her team, Lauren does it all with a rare blend of expertise, warmth, and ingenuity."
-Ally Bruno-Metzger, Senior Manager, Creative Operations, Tula Skincare
Want to chat?
Phone: 215-692-0837
Email: laurensubers@gmail.com
© Lauren Subers 2024