Lafayette 148 Unordinary Women

Each year for International Women's Day, Lafayette 148 ran a campaign called 'Unordinary Women' spotlighting powerhouse tastemakers across industries. I was a part of the team that launched the inaugural campaign in 2020. The images shown here are from the second year in 2021. Each year had an associated philanthropic cause. 2021 gave back to Christy Turlington's charity, Every Mother Counts. The campaign was created for usage on social, web, print and events. 

Role

Casting
Concepting

Asst. Art Direction
Lead Designer
Logo Design

Sector

Fashion + Philanthropy

all-grid
christy-BW
sade-spread-mockup
syra-BW
syra-color
Web-mockup-scrolling
karen-c-spread-mockup
tshirt-mockup-ext-2
ugc-gif
karen-spread-mockup
launch-email-scrolling-mockup
helen-color
helen-BW
SHOT_01_FINAL_RGB-2

PROJECT CREDITS

Creative & Art Direction: Shane Barry | Campaign Photo: Sophie Elgort | DP: Andy Swartz | Copy: Amy Grey & Leigh Miller | Lead designer: Lauren Subers | Print Design: Brenda Gates   

Want to chat?

Phone: 215-692-0837
Email: laurensubers@gmail.com

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© Lauren Subers 2024