Tula Holiday 2024

The holidays are a notoriously stressful time for consumers. Days filled with parties, travel, flash sales and decorating leave little time for self care. Tula set out on a mission to change that for Holiday 2024. A cushy, plushy world was born through CGI in an effort to counteract the overstimulation in the rest of the market. Products are cradled by buoyant shapes and gently float in this whimsical world.

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