Tula Holiday 2024
The holidays are a notoriously stressful time for consumers. Days filled with parties, travel, flash sales and decorating leave little time for self care. Tula set out on a mission to change that for Holiday 2024. A cushy, plushy world was born through CGI in an effort to counteract the overstimulation in the rest of the market. Products are cradled by buoyant shapes and gently float in this whimsical world.
Key Results (Month 1)
DTC sell-through: $4.8M, +10% to forecast
Amazon sell-through: $3.4M, +11% to forecast
DTC Hero SKUs sell-through: +6% to LY
Key Results (Month 2)
Ulta Beauty @ Target hero SKUs sell-through: +9% to LY
DTC AOV: +6.6% to forecast
DTC Conversion Rate: +40% to forecast
Paid Social ROAS: +268% to LY
Role
Creative Direction
Sector
Beauty
PROJECT CREDITS
CGI: Three by Three Design | Packaging Design: Erika Briggans-Jones
Want to chat?
Phone: 215-692-0837
Email: laurensubers@gmail.com
© Lauren Subers 2024