Lafayette 148

#WeAreNewYork

Social Campaign

The goal of 'We Are New York' was to attract a new, younger audience to the Lafayette 148 brand. We recruited a team of influencers and planned a guerilla-style shoot around New York City to anchor the brand's heritage. The launch was timed with the opening of a new flagship store on Madison Avenue. The shoots started downtown and finished at the flagship location, with many iconic stops along the way. 

Role

Art Direction

Sector

Fashion

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Phone: 215-692-0837
Email: laurensubers@gmail.com

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