TULA SKINCARE

Concealer Launch

This campaign launched Tula's second color complexion product, Radiant Skin Concealer. The campaign needed to be a build upon our existing complexion franchise and Radiant Skin Tint product. We built the concept 'Face the Day, Your Way' around the idea that everyone has their own way of using concealer. Whether it's for hiding a pesky pimple, brightening dark circles or contouring, concealer is a multi-use item. The campaign laddered up to the brand's Embrace Your Skin pillar by showing customers that our concealer could flex to their individual style.

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PROJECT CREDITS

Creative & Art Direction: Kathryn Bain & Lauren Subers | Campaign Photo: McKenzie Thompson | DP: Kelsey Smith | Shade Chart Photo: Heather Moore | Copy: Noah Silverstein | Graphic designers: Ellie Corrigan, Mo O'Donnell, Ciarra Garcez, Nick Fatone, Gloria Kwon, Erika Briggans-Jones   

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Phone: 215-692-0837
Email: laurensubers@gmail.com

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