TULA SKINCARE

Believe in the Clean

Believe in the Clean was born from a brand desire to create a buzzy, experimental campaign to support a best selling product, the Cult Classic Cleanser. We decided to capitalize on the product's signature name and created a concept around 'exposing the cult' of its followers. Visuals of devotion, repetition and numbers drove home the point that millions of people were already a part of the cleanser's following, and encouraged others to join.

TULA_CULT_CLASSIC_SHOT_07_0085
billboard-mock-cc-2
TULA_CULT_CLASSIC_SHOT_06_0803
TULA_CULT_CLASSIC_SHOT_09_0641-1
TULA_CULT_CLASSIC_SHOT_08_0822
TULA_CULT_CLASSIC_SHOT_03_0224
TULA_CULT_CLASSIC_SHOT_02_0439
desktop-mobile-HP-2
TULA_CULT_CLASSIC_SHOT_02_0458
Montgo-pre-made-scene-9

PROJECT CREDITS

Creative & Art Direction: Kathryn Bain & Lauren Subers | Campaign Photo: Josephina Santos | Digi Tech: Isan Monfort | Photo Asst. 1: Emmanuel Rosario | Photo Asst. 2: Carlos Vigil | Wardrobe & Prop Stylist: Julie Dumas-Rose | Wardrobe & Props Asst.: Paige Stillwell | Manicurist: Jazz Style & Elizabeth Tapia | Hair: Peter Matteliano | Copy: Noah Silverstein | Graphic Designers: Mo O'Donnell, Ciarra Garcez, Nick Fatone, Gloria Kwon, Erika Briggans-Jones, Eunice Lee   

← TULA Brand Book
→ TULA x Magnolia Bakery Partnership

Want to chat?

Phone: 215-692-0837
Email: laurensubers@gmail.com

Instagram | Linkedin

© Lauren Subers 2024